Bass Pro Shop

Mimicking a frightened school of baitfish, the LIVETARGET BaitBall Spinner Rig Umbrella Rig features a group of swimbait teaser fish right above a ...

FAS Curly Tail Grub 3" Tan with Black Flake Qty 10

The Yo-Zuri Rattl'N Vibe Mini Lipless Crankbait is an 3/16 ounce ultra light lipless crankbait designed primarily for ice fishing. Designed to tar...

The Bomber Fat Free Shad Jr. Deep Diving Crankbait is a 2 1/2 inch crankbait. Dives 8 to 14 feet. Specially designed lip, or paddle, that allows t...

The Gene Larew HardHead Jig Head is a football style jig head with an articulated worm hook that moves freely with your bait. Pair this jig with a...

For when you absolutely have to catch fish. Every War Eagle spinnerbait is balanced to perform properly out of the package, and the layered premium...

When you really want to cook up a limit of big bass, the Yum Breaking Shad delivers the perfect recipe of erratic action and lifelike appeal that b...

Built for covering water and finding bass, the Booyah Mobster Swimjig is an all-terrain swimjig that is perfect for all types of shallow water cove...

The BOOYAH Pad Crasher Jr. is a topwater hollow-body frog that sports a bass-boat-style belly that catches water for the easiest "frog-walking" act...

Originally released in the 1960’s, the Rebel Humpback Crankbait is back due to popular demand from anglers across the Country. The legendary Humpba...

The Bomber Fat Free Shad Guppy Shallow Medium Diving Crankbait is a 2 3/8 inch crankbait. Made for shallow-water fishing, especially in cover with...

Built for the popular and highly effective Ned-rig technique, the Gene Larew Ned Rig Pighead Jighead offers quality, durability and performance - a...

TRU TURN BRONZE BASS HOOK worm hook features medium wire & two worm barbs. A great choice for Carolina Riggin’ plastics.

The Bandit B-Rotan might be the loudest jerkbait ever created. Dual rattle chambers hold four nickel steel balls which create an unmatched thumbing...

The Bomber Shallow A will run where other crankbaits can’t. All the Shallow A needs is a few inches of water to

Designed for attacking tight spots in shallow water where larger crankbaits wouldn’t fit, the Bomber Square A Square Lip Crankbaits 1/4 oz features...

The Bomber Fat Free Shad Fingerling is a 2 3/8 inch medium to deep-diving crankbait. Tournament winning bass crankbait. Proven toughness and dura...

Designed for attacking tight spots in shallow water where larger crankbaits wouldn’t fit, the Bomber Square A Square Lip Crankbaits 3/8oz features ...

Built to reach a little deeper in the water column than the original Flat A Crankbait, the Bomber Deep Flat A Crankbait 3/8oz offers a tight wiggli...

Our premium Persuader bass baits are made with the highest quality components available. Featuring Mustad “Ultra Point” Hooks in 4/0 and 5/0 for an...

Our Weedless Imaged Spoons are made with the same great quality as all of our premium bass baits. They feature an actual photo image of the bait fi...

Part topwater, part crankbait? The Balsa Wake has a wide wobble, sub-surface action that will entice big fish to blow up! It features the Balsa B1 ...

This Bagley lure is manufactured using the exclusive Heat Compression Molding (HCM) process which is a technological advancement in making high qua...

Inspired by experienced Scandinavian trollers for fisherman who want to catch big fish. The unique swimming lip on this crankbait causes water to f...

This shallow-diving crankbait is available in three sizes with varying diving depths. the #8 dives 5’ to 8'. All are formed of balsa through the He...

This shallow-diving crankbait is available in three sizes with varying diving depths. The #7 dives 4’ to 6’. All are formed of balsa through the He...

The Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the ...

The New Mangrove Mauler 7" Baits are taking the inshore fishery by storm. Theselures target a wide variety of species including: Largemouth Bass, P...

Harnessing 13’s outstanding quality and advanced design, the Code X Spinning combo focuses on lightweight design and value, giving anglers everythi...

The Mimic Minnow® Critter Craw looks exactly like a crawfish at first blush, but careful examination yields an interesting paddle-claw design. The ...

The Rippin’ Minnow relies on a gliding jig head at the forward part of the bait that propels the entire lure in a darting motion throughout the wat...

Purpose-built for use with bladed jigs, the Berkley Power Stinger Swimbait introduces a new honeycomb molding technology that drives action through...

Purposefully built for bladed jigs, the Berkley Powerbait Power Stinger introduces a new honeycomb molding technology to Powerbait. Designed with b...

The Googan Baits Rattlin' Ned will help you bring the noise. Each 2.75'' Rattlin' Ned is equipped with an internal rattle system that gently p...

Designed by Alex Peric, the Googan Baits Drag n Drop is a finesse killer. The drop shot worm has a bait-fish profile. Whether you’re fishing offsho...

When you are trying to catch big bass, the Googan Baits Mondo Worm is what you want to be throwing. Molded with an elongated body to deliver a big ...

After countless requests, the Googan Squad has developed the perfect jig Trailer. Using the Rattlin' Ned and Krackin' Craw as inspiration, members ...

The Bill Lewis Rat-L-Trap is the classic Rat-L-Trap lipless crankbait. Great for targeting larger species or fishing in bodies of water with large...

The Bandit Walleye Shallow dives to almost 12 feet on a long cast and trolls a little deeper than that, making it perfect for walleye, zander, and ...

If you were limited to just one crankbait, you would do well making it a Model A. This crankbait is a staple for avid fishermen, and its timeless d...

When you absolutely have to get a bite, use the YUM Finesse Worm. The 4 1/2-inch Finesse Worm is the perfect drop-shot bait for catching highly-pre...

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged wacky style, and even pitched into heavy cover. This soft plastic bait ...

The Bomber Saltwater Grade Badonk-A-Donk LP is a rattling topwater walking lure. High-pitch rattles attract fish in murky, choppy waters. Saltwate...

If you were limited to just one crankbait, you would do well making it a Model A. This crankbait is a staple for avid fishermen, and its timeless d...

The Bomber Model 5A is the most unique design in the Model A-line due to its small stature and ability to catch big bass. The 5A dives 4-6 feet dee...

The Cotton Cordell Super Spot is a classic lipless crankbait. Vibrating swimming action and loud internal rattles. Cast and retrieve or vertically...

The undulating sides of the Cotton Cordell Ripplin' Red Fin give it the appearance of constant motion, even when it's sitting still. Its beefy prof...

Made In The USA. The slim design allows the bait to perform a great walk-the-dog action under the water when fished weightless or fish it with a we...