Bass Pro Shop

Gamakatsu Aberdeen Bronze - Aberdeen hooks have a long shank and light wire hook that is perfect for holding a wide variety of bait. Gamakatsu hook...

The Berkley Gulp! Saltwater Paddleshad is designed with a lifelike baitfish profile with optimized nose, perfect for rigging jigheads. The body and...

The Berkley Gulp! Saltwater Paddleshad is designed with a lifelike baitfish profile with optimized nose, perfect for rigging jigheads. The body and...

The Missile Baits NedBall Head is the solution for anglers looking for a simple, yet different head design with a hook that locks fish on. Designed...

The Rap-V Blade is the perfect balance of metal, plastic, and Rapala® expertise. This extremely versatile bait produces instant vibration on the li...

Designed by legendary crankbait angler, David Fritts, the Berkley Frittside 9 Crankbait is built with a weight bill to dive down to depth quickly a...

The Googan Baits Dart is irresistible to all species of freshwater fish. The Googan Baits Dart is covered with salt and Slaunch Sauce attractant th...

Breaking the mold of traditional worms, the Googan Baits Slim Shake Worm gives bass a fresh new look that is sure to produce more bites. Molded wit...

Designed by the GOOGAN SQUAD, that's right Jon B, Justin and the rest of the gang put their heads together and put a Googan spin on the classic sof...

Designed by Alex Peric, the Googan Baits Drag n Drop is a finesse killer. The drop shot worm has a bait-fish profile. Whether you’re fishing offsho...

The perfect action chunk for Mini Jigs is here! Using Missile Baits shapes and signature patterns, the new 3" Mini D Chunk fits on any compact or f...

Gamakatsu Aberdeen Bronze - Aberdeen hooks have a long shank and light wire hook that is perfect for holding a wide variety of bait. Gamakatsu hook...

Head to your favorite pond or lake and you’ll see frogs that are about 2″ long. Since most frogs are 2″ long in nature, shouldn’t the frog baits yo...

The Berkley Hit Stick has a true balsa-like action with the weight and casting ability of a hard plastic lure. Has the largest rolling action of an...

Combining erratic and evasive movement with the irresistible characteristics of the fixed, replaceable paddle tail to give you a unique swimming ac...

Cleverly designed to simulate wounded baitfish, the Impact Commotion lives up to its name. It can be cast far and worked with a slow retrieve to br...

For when you absolutely have to catch fish. Every War Eagle spinnerbait is balanced to perform properly out of the package, and the layered premium...

Proven as a durable, efficient, and versatile lure, the Wigston's Lures Tasmanian Devil has helped anglers catch trout, steelhead, walleye, pike, b...

For when you absolutely have to catch fish. Every War Eagle spinnerbait is balanced to perform properly out of the package, and the layered premium...

Designed by dropshotting guru and Bassmasters Elite Series angler, John Murray, the Gene Larew Tattletail Worm is full of wriggling action that exc...

The Ned Rig Inch Worm is designed specifically for the Midwest finesse fishing technique of using a small plastic bait on a light jighead. One-inch...

The Gene Larew Rattlin' Crawler offers a unique thumping that creates water displacement and irresistible rattling noises, all in one versatile pac...

Yum Pulse Paddle Tail Soft Swimbait - The Yum Pulse Paddle Tail Swimbait is a solid body swimbait that features a hard thumping tail and ribbed bod...

Whether bass want it fast, slow, walked, or popped, the Booyah Boss Pop delivers an advanced versatility that allows anglers to adapt and capitaliz...

Combining an ear bursting acoustic with exacting detail, the Booyah Hard Knocker gives anglers the ability to trigger ferocious reaction strikes th...

Features: The Booyah Melee Jig is Booyah's take on a bladed/vibrating swim jig. Unique head design that consists of a polycarbonate plastic head w...

Delivering a profile and action that is built for speed, the Yum Spine Craw is a must-have craw bait that will become a mainstay in every angler’s ...

Is it a swimbait or not? With the Yum® Pulse, it's entirely up to you. This amazing soft swimbait can function on a swimbait hook with the best of ...

Developed in the 1950's by Howard Worden, the Worden's® Original Rooster Tail® inline spinner is one of the most productive lures ever invented. Th...

Yo-Zuri T7 is a new premium, clear fluorocarbon mainline manufactured in Japan. Optimal balance of tensile strength, shock strength, and abrasion ...

The Yo-Zuri 3DB Pencil is a top-of-the-line, topwater, "Walk-the-Dog" style hard lure. Comes with either internal 3D Prism Finish or standard pain...

Yo-Zuri Rattl'n Vibe is the best hard bait lipless crankbait fishing lure on the market. Used by pro's on Major League Fishing and BASS Elite tou...

 Heavy Swivels are high-quality, anti-corrosive, heavy-duty swivels designed for anglers who battle the big ones. Swivels are extremely useful for...

The Yamamoto Single Tail Grubs have been a classic bait for years for a reason. One of the most versatile baits ever created, they can be rigged in...

Yo-Zuri Rattl'n Vibe is the best hard bait lipless crankbait fishing lure on the market. Used by pro's on Major League Fishing and BASS Elite tour...

South Bend Monofilament offers the perfect balance of Strength and size. The small diameter makes it nearly invisible to fish, while the high knot ...

Hand-poured and manufactured in the United States. An effective paddle tail design gives this lure its enticing wiggle action which fish find irres...

Medium Slow Sink. It is no secret that big bass love to feed on sunfish, and that is why LIVETARGET has painstakingly developed one of the most acc...

The Quiver 6.5 is a 6.5” long straight worm that is designed specifically for the two hottest bass fishing techniques- the Neko rig and the Tokyo r...

Get ready for the largest rolling action of any Berkley hard bait with the Berkley Hit Stick Hard Bait! The shape of this bait is perfect for achie...

The definitive choice for strength and durability, the Vicious Braid excels where monofilament and fluorocarbon fear to tread. Woven with the highe...

The Vicious Fishing 100% Fluorocarbon is built to withstand the toughest of environments. With high tensile strength, abrasion resistance, and low ...

Hand-poured and manufactured in the United States. Every once in a while we do something crazy. This time we decided to purchase pallets of bulk so...

Badly behaved and always looking for a fight, the Rapala Balsa Xtreme Brat Squarebill Crankbait delivers an aggressive wiggle and a super-tough con...

The perfect combination of sight-and-sound, the Yo-Zuri Rattl’n Vibe Lipless Crankbait delivers a premium presentation that bass can’t resist. Incr...