New Daily Deals

The perfect choice for “stiff rigs” and other trolling applications. The forged needle point helps ensure a solid hook set. Welded eye will not ope...

Saiko Pro leader line is a 100% custom formula fluorocarbon fishing line made in Japan for optimum leader performance. Featuring a supple yet hard ...

CXX X-Tra Strong is the toughest, strongest, most shock resistant line on the market. If you’re looking to throw into nasty cover for largemouth, b...

Gamakatsu’s Heavy Duty, Live Bait Hook is a forged heavy wire hook and is the “go-to” hook for big fish. When you need to put some real muscle in y...

One of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big gam...

Deadly design catches walleyes, saugers, perch and other predators. Flashy, highly reflective metallic finish mimics real baitfish. Ideal in clear ...

• Features a sleek "wedge-head" design for totally weed less fishing • All sizes feature a 5/0 hook • Screw lock keeper holds plastics on tight for...

TUF-LINE 4ORCE takes power fishing to a new level. Utilizing our TUF-X fiber, this premium 4-carrier braid is the best choice for ultimate strength...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott ...

Super Thin and Strong PE Line HyperOSi® Coating Technology

Badly behaved and always looking for a fight, the Rapala Balsa Xtreme Brat Squarebill Crankbait delivers an aggressive wiggle and a super-tough con...

Offering a snack-sized expansion to their shad imitating lineup, the Duel Hardcore Shad SR 60 utilizes a finesse profile and incredible action to b...

The “Reed Runner Magnum Spinnerbait” is virtually weedless and deadly around weeds, reeds, rocks, brush and timber for large predator gamefish! It ...

 Braid Tantrum Fin Tail 200 and Fin Tail 200 Long are some of the most realistic jigs to ever hit the market and work great for all styles of verti...

The first lipped popper, the BOOYAH Prank has a new larger size sure to entice big bass whether it's working on top or swimming just below the surf...

Lunkerhunt Straight Up Jigs™ are sticky sharp. Their patterns mimic baitfish closer than any other vertical jigs available. Work them aggressively ...

If you think BOOYAH Counter Strike Spinnerbaits get bass and bass fisherman excited (which, of course, they do) wait till you see the buzz the new ...

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is ...

The Rap-V Blade is the perfect balance of metal, plastic, and Rapala® expertise. This extremely versatile bait produces instant vibration on the li...

P-Line Topwater is a co-polymer monofilament fishing line designed specifically for topwater fishing lures. It was developed by P-Line pro-staffer ...

The Worden's® Vibric Rooster Tail® blends the famous Rooster Tail hackle tail with a unique sagging belly body design that provides a natural profi...

Sea Striker Bulbhead Squid are popular for rigging spreader bars and daisy chains

From ultra-light to big game, Grand Slam is up to the challenge! Its formulation provides high impact strength, excellent abrasion resistance and s...

The Bill Lewis MR-6 was created in response to pro-staff demand for a high-performance crankbait in the (mid-range 6ft) range. The MR-6 has an inte...

The Yo-Zuri 3DB Crank 1.5 Squarebill is a 2 3/8 inch, 1/2 ounce shallow squarebill crankbait. Runs between 3 to 5 feet and exhibits the right amou...

The next evolution of the vibrating jig craze, this revolutionary new design features a reversed blade with a specialized blade pivot system that c...

Combining erratic and evasive movement with the irresistible characteristics of the fixed, replaceable paddle tail to give you a unique swimming ac...

The MagBay Ocean Hopper Jig is proven to work in any ocean in the world. A superb shapeallows for realistic bait like action. 3-3/4 Inches 60 g Sm...

Flying Fish are the #1 must-have lure for tuna. Use these lures to slow troll or drop from the kite when need be, and pull in tuna when no other lu...

This Play Action Braid Blackjack can be trolled up to 18 knots, giving the angler every opportunity to land trophy king mackerel, dolphin, wahoo, t...

The Strike King Tour Grade Tungsten Slither Rig Weights will get you into the nastiest of cover where jigs won't go. It features a modified tungste...

The Cairns Swimmer is a sinking trolling lure made of solid space-age plastic that will not absorb water. The Cairns™ is made with a stainless stee...

TUF-LINE® 4ORCE takes power fishing to a new level. Utilizing our TUF-X fiber, this premium 4-carrier braid is the best choice for ultimate strengt...

The YUM Dinger was designed to be fished in a variety of ways. Texas rigged wacky style, and even pitched into heavy cover. This soft plastic bait ...

Lunkerhunt Straight Up Jigs™ are sticky sharp. Their patterns mimic baitfish closer than any other vertical jigs available. Work them aggressively ...

The Terminator’s Walking Frog works as good as it looks. Designed tip to tail to convert blow-ups into hook-ups, it’s a more productive frog, desig...

Soft Steel Fluoro-Stretch is a new stretchable fluorocarbon line that improves knot-breaking strength by over 30%. With incredible abrasion resista...

Designed to dance and erratically dart with alluring efficiency, the Yo-Zuri 3DB Series Jerkbait Suspending 110 is an ideal way to target big bass ...

Mudville Catmaster brings you truly innovative Glowstick Floats for day or night-time catfishing. These weighted balsa wood floats have a top plu...

 Great for walleyes, bass, pike, trout and jumbo panfish. Offers the same fish-attracting metallic propeller as the original Whistler® Jig, plus a ...

Better Baits Min-O-Jig Card Of 36 Variety Pack 1/16 Oz 1/8 Oz 1/4 Oz Variety Pack 

The Pucci Mickey Jig Has Withstood the Test of Time, and Remained the Favorite Lure of Many Surf Fisherman. With a Chrome-Plated Lead Body, and an ...

The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook sl...

If you think BOOYAH Counter Strike Spinnerbaits get bass and bass fisherman excited (which, of course, they do) wait till you see the buzz the new ...

The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook sl...

A new and larger addition to the Shad family, the Duel Hardcore Shad 75mm is a bite-sized suspending bait capable of eliciting big strikes. An idea...

Soft Steel Super HT is a multi polymer fishing line, a blend of many polymers that give it superior abrasion resistance, with low memory soft easy ...