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Always a popular option for nearshore and inshore anglers, DOA soft plastic Airhead swimbaits work very well beneath a popping cork.  This combo ki...

Features: The Booyah Melee Jig is Booyah's take on a bladed/vibrating swim jig. Unique head design that consists of a polycarbonate plastic head w...

Yo-Zuri Rattl'n Vibe is the best hard bait lipless crankbait fishing lure on the market. Used by pro's on Major League Fishing and BASS Elite tour...

Fishing around heavy cover, roots or vegetation can prove a challenge without a weedless hook. The lightweight Mustad Weedless Sproat hook has a th...

Give bass a whole new look and action with the Yo-Zuri 3DB Series 90mm Twitch bait. The 90mm Twitch bait dives into your favorite fishery with slow...

The MirrOlure® C-Eye Pro series features natural clear 3-D eyes, contemporary fish-catching finishes and premium black nickel hooks. The C85MR has ...

The Bandit B-Rotan might be the loudest jerkbait ever created. Dual rattle chambers hold four nickel steel balls which create an unmatched thumbing...

The Bandit B-Rotan is a 4 5/8 inch, 5/8 ounce jerkbait/trolling plug. The B-Rotan has a body shape and profile identical to the Bandit Walleye Shal...

For when you absolutely have to catch fish. Every War Eagle spinnerbait is balanced to perform properly out of the package, and the layered premium...

The Rebel Jumpin' Minnow glides from side-to-side across the surface like a baitfish fleeing a furious predator. It also contains an "old-style" ra...

The Heddon Super Spook BOYO proves to be another genius addition to the renowned Heddon Spook family! Whenever schooling bass are reluctant to hit ...

A legendary lure for a variety of game fish, the Cotton Cordell Red Fin works on everything from bass and walleye in freshwater to specks and redfi...

The Striper Strike delivers long casts, excellent choice for fishing surf, below dams or anywhere long-casting surface lures are needed. The Stripe...

This tasty little size has added a whole new dimensions to the Slidgo range. The perfect small baitfish size to cast at smaller model trivially, ta...

The 1st Gen FlashX Swim Jig is a new swim jig that gives you added flash and vibration. Instead of a Brush Guard, the FlashX Swim Jig has a titan...

The Lunkerhunt Froglet casts far and walks easy. Simply change your cadence to go from a slow glide to a noisy 180 degree swing that throws water, ...

The Bay Rat Lures Long Extra Deep Diver is great for targeting all species of gamefish such as walleye, salmon, steelhead, trout, bass, and more. T...

The Bay Rat Lures Long Deep is a custom quality, hand painted, floating, deep diving, stickbait, constructed with 100% USA made materials and compo...

Part topwater, part crankbait? The Balsa Wake has a wide wobble, sub-surface action that will entice big fish to blow up! It features the Balsa B1 ...

Berkley Trilene® XL® is a premium monofilament fishing line designed for strength and sensitivity. The advanced copolymer formula offers excell...

A fast sinking, vibrating crankbait that can also be fished vertically. This feature-packed lure has an Advanced Weight Transfer System? with ten i...

The Bill Lewis Rat-L-Trap Magnum (aka Mag-Trap) is a larger version of the classic Rat-L-Trap lipless crank (Magnum: 3 1/2 inches, 3/4 oz. Just lik...

The Gene Larew HardHead Jig Head is a football style jig head with an articulated worm hook that moves freely with your bait. Pair this jig with a...

Whether bass want it fast, slow, walked, or popped, the Booyah Boss Pop delivers an advanced versatility that allows anglers to adapt and capitaliz...

Several years ago Pro-Cure started a bait scent revolution with the introduction of UV Enhancement to all of our Bait Oils, Super Gels and Bait Sau...

The Hardcore Flashi'N Vibe 65S is a 2 5/8 inch, 3/4 ounce sinking lipless crankbait. Gets deep fast thanks to its extra-wide and weighted head sec...

The original balsa square bill crankbait. The Balsa B series features a highly buoyant larger HCM formed body creating that classic wide-wobbling b...

This new wave of plug has an extra large bill, to really dig deep. Runs 2′ to 7′ +, depending on the line size. Due to its unique shape it creates ...

With a deep cup and a tail flip, these long distance metal casting spoons have incredible action. Pot-O-Gold Spoons work great for casting and trol...

The Sundance Popper™ when worked through the water looks like a strobe light because of the mirrors. Thru-wire attached to two triple strength Must...

The Hack Attack® Pad Perch, designed by B.A.S.S. Elite Pro Greg Hackney, is based on the design of the KVD Popping Perch but with a pointed nose to...

The Pucci Mickey Jig Has Withstood the Test of Time, and Remained the Favorite Lure of Many Surf Fisherman. With a Chrome-Plated Lead Body, and an ...

The Pucci Mickey Jig Has Withstood the Test of Time, and Remained the Favorite Lure of Many Surf Fisherman. With a Chrome-Plated Lead Body, and an ...

This Bagley lure is manufactured using the exclusive Heat Compression Molding (HCM) process which is a technological advancement in making high qua...

The Lunkerhunt True Bait™ features a new technology that brings lead to life. The True Bait is 1.75 inches in length and weighs 3/4 oz. It has a fi...

If you are looking for something different, Lunkerhunt has you covered! Our all New Lunkerhunt Knocking Jig is a spoon style vertical jigging bait ...

The Lunkerhunt Froglet casts far and walks easy. Simply change your cadence to go from a slow glide to a noisy 180 degree swing that throws water, ...

The Bait Shifter Series by Lunkerhunt makes rigging baits fast and easy, while offering a natural presentation that fish can’t resist. Featuring a ...

The Googan Squad Clickbait is a hybrid vibrating jig with the flash of a bladed jig. The swimming action of a scrounger, and a unique sound and vib...

Pucci Sliding Swivels Duolock Snap Size 3 Qty 25 Easy way to create a sliding weight system Fish can take line without feeling the weight Enhances...

The unique Mustad Fastach™ American football weight jigging system makes changing the hook/lure quicker and easier out on the water. Simply twist o...

Take the classic strike-producing action and sound of the legendary Jitterbug lip and add the tail-wagging action of a jointed lure and you’ve got ...

Featuring all the unique details of the original, but in a bulked-up package, the 1st Gen Fishing Heavy Duty Top Spin is built for large fish both ...

Dennis Braid's favorite trolling lure. Braid Ten Pin’s irresistible, injured baitfish action and frantic, holographic eyes are unmatched for all ga...

Designed to eliminate line twist and make a dependable and strong link between the main line and a leader. The Mustad Stainless Steel Ball Bearing ...

Purpose-built for use with bladed jigs, the Berkley Power Stinger Swimbait introduces a new honeycomb molding technology that drives action through...

The Cotton Cordell Jointed Red-Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the ...