New Daily Deals

The Booyah XCS Series Squarebill is a shallow squarebill crankbait that was recently re-issued by Booyah after being discontinued for a number of ...

This Black Nickel finished, premium high carbon steel hook was designed with the Laws of Physics in mind. Spearpoint Performance Hooks proven VGrip...

Perfect for a variety of worming applications, the Spearpoint Performance Hooks Straight Shank Worm Hooks feature a patent-pending design that will...

Built to reach a little deeper in the water column than the original Flat A Crankbait, the Bomber Deep Flat A Crankbait 3/8oz offers a tight wiggli...

Designed by Elite Series pro “Big Fish” Bobby Lane, the Berkley Powerbait Grass Pig Swimbait is made for pulling hog-sized bass out of heavy cover....

The Z-Man CrossEyeZ Football Jig is a bass jig designed by Elite Series Pro David Walker that combines a traditional football jighead shape with a ...

Breaking the mold of traditional worms, the Googan Baits Slim Shake Worm gives bass a fresh new look that is sure to produce more bites. Molded wit...

Designed by Alex Peric, the Googan Baits Drag n Drop is a finesse killer. The drop shot worm has a bait-fish profile. Whether you’re fishing offsho...

The inline spinner enters unexplored territory with the Acme® Rattlin' Spin Master Spinner. No fish has encountered the sound and vibration this lu...

Wouldn’t it be wonderful if there was one soft bait for all of your favorite techniques? Well, now there is - the Keitech Swing Impact. The Keitech...

Infused with scent, Lunkerhunt Bait Jars™ excel where live bait falls short. Lunkerhunt Bait Jar Lures feature a special technology that makes them...

There are times when you just have to cover water to find fish. The Lunkerhunt Finesse Swimbait is a great tool for covering water and catching fis...

Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile cr...

Fishing Spoons have been around for a long time, and are a staple bait with no room for innovation….or so you might think. Think again: The new Lun...

Tackle HD brings a new unmatched finesse worm to the market. It can be rigged in a variety of ways, including wacky rig, on a splitshot rig, or on ...

The Hawg Monster is a sure bet to catch a big one to fill out your limit or to boat that tournament winning fish. Its large length, slender profile...

Eagle Claw Lazer Sharp Rotating Z-Bend Worm Hooks are designed for beginner, intermediate, and expert fishermen. Perfect for freshwater bass fishing.

Introducing the Buckeye Lures Shocker Swimbait Jig Heads, an evolved version of the proven design that takes swimbait fishing to the next level. Th...

Featuring the same great profile and body shape of the other Rojas signature shapes, the Big Bite Cane Thumper features a detailed head with large ...

Designed over 30 years ago to take the place of a traditional egg sinker on your Carolina Rig, the Crusher Lures Cajun Rig Weights have been secret...

Use these crabs for Tautog fishing after soaking them in fish oil to make them smell. Use an 8” 6 lbs leader to hook and drop a real crab first. Th...

The Lunkerhunt Fetch is a professional grade swimbait that is designed for anglers of all skill levels. Developed collectively with fishing pro Mat...

The Spud™ is the ultimate jigging spoon. Balanced to perfection, the Spud is designed for peak performance. Multi-faceted surfaces reflect light an...

The Lunkerhunt Gamefish Ball Head Jigs offer a sharp 90-degree bend hook, paired perfectly with the ball head to rig your favorite soft plastics or...

The Lunkerhunt Gamefish Darter Head Jigs are a versatile cone shaped head allowing it to work through cover and rock. The sharp 90-degree bend hook...

All of the Descend Series soft plastics have been made using a revolutionary multi-port salt injection technology. This technology allows us to inj...

The ACME Tackle Hyper-Hammer TT brings a whole set of nuances that other ice jigging minnows don't have. The unprecedented features of the Hyper-Ha...

Thin, but deadly! Widely regarded as the top salmon trolling spoon in the coastal waters of the Pacific Northwest, the Luhr Jensen® Coyote Spoon ta...

The Googan Baits Dart is irresistible to all species of freshwater fish. The Googan Baits Dart is covered with salt and Slaunch Sauce attractant th...

Yo-Zuri Snap Beans are tiny ultralight crankbaits that measure 1 inch long and weigh only 1/16 ounce. Oversized eyes and tight wiggling action att...

The Sidewinder Minnow is a slow sinking stick bait designed to mimic an injured baitfish.  A streamline design coupled with inline single hooks all...

Purpose-built for use with bladed jigs, the Berkley Power Stinger Swimbait introduces a new honeycomb molding technology that drives action through...

• The hottest jig on the Pro Walleye Trail • Long-shanked wide-gap hook is custom designed for live bait • For best results, cast, drift, drag or j...

• Features flappin’ pincher claws, a dual antenna and a flat torso for a smooth glide on the fall• Two custom 1/16 oz jig heads & 2 replacement...

Designed by 2016 BASS Elite Series Angler of the Year, Gerald Swindle, the Buckeye Lures G-Man Finesse Swimbait Jighead features the perfect head d...

The Tungsten Gill-Getter® Ice Jig is a proven deadly ice jig to anchor your arsenal. Its compact tungsten body punches through slush and gets into ...

Zak Tackle 4.5" Squid Pure Glow 3 Pack

The Moss Boss has been perfectly designed to glide easily over and through the heaviest of cover, the kind of cover that holds big muskie, bass and...

Designed for attacking tight spots in shallow water where larger crankbaits wouldn’t fit, the Bomber Square A Square Lip Crankbaits 3/8oz features ...

Designed for attacking tight spots in shallow water where larger crankbaits wouldn’t fit, the Bomber Square A Square Lip Crankbaits 1/4 oz features...

Back by popular demand, the Cotton Cordell Tail-Weighted Boy Howdy brings lifelike action for more bites and more tall tales. This famous Cotton Co...

The Eagle Claw Trokar Pro-V Ball Head Tungsten Jig is a tungsten round jig head with Pro-V bend and bait keeper. The tungsten makes the jig harde...

Mustad's proven Ned Head style jig head features two coated wired weedguards to deflect brush, rocks, and vegetation and prevent hang-ups when fish...

Braid Jigs are built to beat any game fish in the world! The ultimate in New Age lure production, these jigs feature the look, action and color sch...

The Braid® Frantic Flyer Swimmer is a flying fish that flies and swims like the real McCoy! Rig it with fresh ballyhoo for added visual and scent a...

Northland Buck-Shot Flutter Spoons feature a built-in, high-pitched, glass rattle chamber for the ultimate fish-attracting sound. These lead-free, ...

Glo-Shot® Spoons in 1/16 ounce weight, with red treble hooks in #8 size hooks are attached via dual split rings for added action and fewer lost fis...

With the Cuda Men's Marine Bracelet, you can look great on or off the water. Featuring a full-color, metal Cuda logo plate, locking clasp, and an i...