New Arrivals & Restocks

The Cotton Cordell Super Spot is a classic lipless crankbait. Vibrating swimming action and loud internal rattles. Cast and retrieve or vertically...

Features: Pro-Cure Super Gel Attractants is a legendary series of gel-based fishing scents and attractants, now available in the 8oz bottle! Gels ...

Grab the time-tested angler favorite for landing monster walleye, a Bandit Walleye Deep Diver! These Bandit lures are great for exploring deeper wa...

Emulating the shape of a poised scorpion, the Trokar Scorpion Shakey Head fuses Trokar’s surgical sharpness with a purposefully shaped head perfect...

Next time you're out fishing a jig, tip it with X Zone Muscle Back Chunk and catch more BASS! The X Zone Muscle Back Chunk (formally Rebel Chunk) h...

Designed to give you an invisible presence in low water clarity conditions, Daiwa J-Fluoro Samurai Hidden Concept Fluorocarbon Line ensures a steal...

Swivels barrel W/ safety snaps for a quick change of a lure and leader, these swivels have attached SureLock safety snap swivels. Danielson, there'...

Realistic look, action, feel and flavor mimics tasty zoo plankton to tempt sunfish, crappies and perch. Rig horizontally on a small jig and undulat...

Braid Jigs are built to beat any game fish in the world! The ultimate in New Age lure production, these jigs feature the look, action and color sch...

This is the new and updated style! The amazing new Lancelot spin fishing reels perfectly combine performance and value. They are True Affordable ...

Enjoy fishing the way it should be done with these great trolling egg sinkers. Every fisherman should have a pack of these in their tackle box.

Your favorite lake's papermouths are in serious trouble. The Road Runner® Slab Runner with Bobby Garland Baby Shad combines the top-selling crappie...

Take your jig fishing to a new level with the Braid Betta Bait. Designed and tested by internationally acclaimed angler Dennis Braid. Betta Baits a...

High flash tinsel tail. Super soft plastic

The Braid Viper is by far the most advanced Double-Jointed bait on the market. Developed by world renowned saltwater fishing expert, Dennis Braid, ...

The Challenger Deep Minnow has a streamlined body and creates a unique swimming action in the water that is irresistible to fish. In addition, ther...