New Arrivals & Restocks

Hurricane Baitholder Snelled Hook

DESCRIPTION Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresi...

Normal retail is $3.49 each piece. Northland Fishing Tackle® Doodle Bug Spoons dart, flash, flutter and bug 'em to bite! The Doodle Bug Spoon is de...

ULTRA-DURABLE: The Embark telescopic casting rod is constructed with a solid glass tip and is reinforced with graphite for long-lasting durability...

Offering convenient line cutters that fit in almost any pocket, the Rapala Stainless Steel Line Nipper is a must-have for all anglers. Made from li...

Modeled after the homemade bait used to help win the 2015 Bassmaster Classic on Lake Hartwell, the Jewel Bait Classic Spin Head provides tour-level...

Our standard 36' Little Joe Red Devil Crawler Harneses are longtime favorite and are ideal workhorses for drifting and trolling with minnows, crawl...

Your favorite lake's paper mouths are in serious trouble. The Road Runner® Slab Runner with Bobby Garland Baby Shad combines the top-selling crappi...

The Road Runner® Original Marabou Jig is the all-time best-seller for taking springtime bass, panfish and walleye! Marabou tail pulsates during slo...

The Rebel microPOP-R is a super ultralight version of the classic Pop-R. Like all of the baits in the Rebel microCritter Series, the microPOP-R fea...

Take the classic strike-producing action and sound of the legendary Jitterbug lip and add the tail-wagging action of a jointed lure and you’ve got ...

The Rebel Jumpin' Minnow glides from side-to-side across the surface like a baitfish fleeing a furious predator. It also contains an "old-style" ra...

The Moss Boss has been perfectly designed to glide easily over and through the heaviest of cover, the kind of cover that holds big muskie, bass and...

The first lipped popper, the BOOYAH Prank has a new larger size sure to entice big bass whether it's working on top or swimming just below the surf...

Black interlock snap swivels size 7. All south bend snaps and swivels are made with solid brass or nickel for maximum strength and durability and a...

rossline Swivel with Snap - A 3-way crossline swivel with an Attached snap.

Designed by Elite Series standout, Jason Christie, the Yum Baby Christie Critter delivers tons of flailing attraction in a bite-sized package. Perf...

This dart jig has been catching gamefish for a long time. Designed to entice even the most finicky lunker with it's, quick-sink weight, flashy colo...

The Danielson Skagit Spoon Bass/Trout Lake/River/Surf Fishing Lure, 5/8 oz. is a multi-species casting spoon that continues to get the job done. W...

Rapala BX Mid Brat Shallow Diving Crankbait - Badly behaved and always looking for a fight, the BX Mid Brat is one tough cookie. Balsa inner core w...

The Danielson Dual Lock Nickel Snaps are one-piece, double-locking, stainless steel snaps - rounded on both ends to keep your line and lure centere...

Danielson Barrel Swivel with Interlock Snap - These swivels are constructed with a solid brass barrel swivel and an extra strong interlock snap. Gr...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...