The Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished with Texa...

BnR Tackle Soft Beads are made in an incredibly wide range of colors, including natural colors designed to mimic fresh eggs as well mottled colors ...

Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, th...

Experience the game-changing Kalin's Google Eye Hair Jig featuring its patented "Glass Rattle" Shockwave System, designed to attract fish and trigg...

YUM Bait Company has created the greatest innovation in soft plastic lures packaged in bulk! Introducing the YUM Mighty Bag, a sectioned bag design...

Panther Martin® InLine SWIVELS™ Holographic change the landscape for spinning lures by providing integrated InLine swivels built in a straight line...

Developed in the 1950's by Howard Worden, the Worden's® Original Rooster Tail® inline spinner is one of the most productive lures ever invented. Th...

Fishrazr Trolling Sinkers with Chain and Snap are cigar shaped lead sinkers featuring an attached beaded chain and swivel. This design allows the w...

Known throughout the Northwest for catching fish, this jig produces with Glo® eyes, quality bucktail and premium hooks. Add some scent and the Rock...

The culmination of nearly a decade of testing various Ned-rig profiles to achieve the perfect Midwest finesse bait, the Z-Man TRD TicklerZ are desi...

These Laminate Tubes are slightly larger than our standard panfish/trout tubes. They are beautiful and effective, making them a favorite in our Jer...

Be sure to entice a bite with the Z-Tail’s high-pitch, tight swing tail action on both retrieval and fall. Mezashi Minnows are built with Japanese ...