Bass fishermen really appreciate the Mister Twister® Comida with Salt. This rugged 5" stick bait is not only coated with salt, it also contains 11 ...

Mister Twister’s 6 1/2" Tri-Alive Nightcrawler is a straight tail worm with a slender profile and soft formulation for intense action. Its gliding ...

Designed around an ultra-flexible tail with a small ball at the end to encourage movement, the Mister Twister Ringer Lizard features a soft-formula...

The Hollow Body Frog has all the attributes to catch big fish; anatomy, detailed color and effortless action elevating the thrill of topwater fishi...

Designed to match the hatch, its slender body resembles “young-of-the-year” baitfish or freshwater bloodworms, favorite wintertime targets of perch...

Featuring a built-in groove to securely hold an O-ring in place for the increasingly popular wacky and neko rigging techniques, the Culprit Shakin ...

Poured using Yamamoto’s custom heavily weighted soft plastic formula, the Yamamoto Yamatanuki Stick Bait is super dense which allows it to be fishe...

Delivering a thick but inviting profile, the NetBait Baitfuel Magnum T-Mac Worm features a tapered body that is sure to entice any curious bass int...

Pull in bigger fish with the powerfully attractive Spin-N-Fish Trolling Plug from Yakima Bait. The pull-apart bait chamber can be filled with bait ...

The Rapala Crush City Mayor 4 Inch Swimbait, a collaboration with MLF pro Jacob Wheeler, offers a cutting-edge fishing experience!Crafted with Smar...

A classic big bass bait reimagined with Netbait's cutting-edge scent technology, the NetBait BaitFuel C-Mac Curly Tail Worm harnesses the power of ...

The Berkley Saltwater PowerBait® CullShad is a cutting-edge paddletail soft bait tailor-made for inshore saltwater fishing enthusiasts!What sets th...

A heavy-metal mainstay on the Great Lakes trolling scene, the Rattlin' Pixee® Spoon from Blue Fox® now comes with a noisy ''rattlin' egg sac'' inse...

Hawken Fishing Simon Spin Dawg Trolling Lure - Lighted Simon 3.0 Spin Dawgs will change the way you salmon fish forever. Trolled behind a 360 Flash...