The Fish Razr 4-Squid Daisy Chain with Chugger is easy to use and comes in colors proven to work on your favorite pelagic species. The 6' long dais...

 the Apex lure is ideal for all fishing conditions, in fresh and saltwater. Rigged with ideal leader lengths, the Apex is ready to fish right out...

The 5.5 Apex is a banana shaped trolling lure designed for saltwater Salmon trolling applications. The 5.5 Apex (named for it's 5.5" size), from Ho...

Brad's KillerFish salmon plug doesn't try to re-create the wheel; only improve it! The tremendous salmon-agitating action combined with rattles mak...

The TailCutter is a beefy tube that attracts the largestcrappies. It’s also the first crappie bait ever made in the newScentsation formula. The lar...

Increasing the potency of the original, the Netbait BaitFuel Paca Craw utilizes groundbreaking scent technology that amplifies attraction. Buzz it,...

You just found your next go-to mid-depth crankbait. Berkley® Dime Crankbait combines proven balsa-like action with the durability and performance o...

Excellent floating ability, high visibility - - great searching & attractor fly especially in fast water.