Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, th...

Experience the game-changing Kalin's Google Eye Hair Jig featuring its patented "Glass Rattle" Shockwave System, designed to attract fish and trigg...

YUM Bait Company has created the greatest innovation in soft plastic lures packaged in bulk! Introducing the YUM Mighty Bag, a sectioned bag design...

Panther Martin® InLine SWIVELS™ Holographic change the landscape for spinning lures by providing integrated InLine swivels built in a straight line...

Developed in the 1950's by Howard Worden, the Worden's® Original Rooster Tail® inline spinner is one of the most productive lures ever invented. Th...

Fishrazr Trolling Sinkers with Chain and Snap are cigar shaped lead sinkers featuring an attached beaded chain and swivel. This design allows the w...

Molded with a familiar stick worm profile that has proven to be absolutely irresistible to bass, the NetBait BaitFuel Ion Worm uses top-of-the-line...

Known throughout the Northwest for catching fish, this jig produces with Glo® eyes, quality bucktail and premium hooks. Add some scent and the Rock...

The culmination of nearly a decade of testing various Ned-rig profiles to achieve the perfect Midwest finesse bait, the Z-Man TRD TicklerZ are desi...

These Laminate Tubes are slightly larger than our standard panfish/trout tubes. They are beautiful and effective, making them a favorite in our Jer...

Be sure to entice a bite with the Z-Tail’s high-pitch, tight swing tail action on both retrieval and fall. Mezashi Minnows are built with Japanese ...

Perfect for the targeting Crappie, Mustad’s Micro Finesse Baits excel at displacing water and enticing bites. Each worm bait in the range have been...

Infused with scent, Lunkerhunt Bait Jars™ excel where live bait falls short. Lunkerhunt Bait Jar Lures feature a special technology that makes them...

There are times when you just have to cover water to find fish. The Lunkerhunt Finesse Swimbait is a great tool for covering water and catching fis...

Crawfish are a favourite delicacy of many freshwater gamefish and panfish species, including bass. The Lunkerhunt Finesse Craw mimics a juvenile cr...

Fishing Spoons have been around for a long time, and are a staple bait with no room for innovation….or so you might think. Think again: The new Lun...

The Ahi USA Sabo Squid Heads are a true squid imitator that offers realistic appearance and action fish can't resist. Drop the Sabo Squid head down...