Introducing the all-new 2.25-inch Rapala Ott's Garage Deep Tiny 07 Crankbait, the brainchild of Bassmaster Classic Champion Ott Defoe!This crankbai...

Sometimes in bass fishing less is more and that’s exactly where the tasty Rapala Crush City Ned BLT comes into play. Designed in conjunction with R...

Created to perfectly fit your jigs and generate big bites with new bass-activating action, the Berkley Powerbait Shape 108 Craw features two large ...

The Hawken Simon 3" Cut Plug is a more efficient cut plug lure that offers two rigging options, faster spin rates, a scent chamber, and a light sti...

Created to perfectly fit your jigs and generate big bites with new bass-activating action, the Berkley Powerbait Shape 108 Craw features two large ...

Delivering a lifelike profile and action, the Berkley Powerbait Champ Jerk Minnow is designed by two-time Bassmaster Classic Champion and one of th...

Throughout the JB Lures and Mission Tackle product lineup; we offer a large amount of Gold Plated lures. This includes the JB Strobe Jig, Vibra-Fla...

When conditions call for both brawn and beauty the VMC® Flash Champ spoon is the answer. Constructed of heavy duty brass the spoon can manage conti...

Incorporating Berkley’s patent-pending HoneyComb technology, the Berkley Powerbait Paddlin' PowerStinger features a thick baitfish profile and show...

The Champ Swimmer features a lifelike profile that mimics baitfish. Its large thumping paddletail displaces more water enabling fish to better trac...

• Pro Bass Angler Brandon Lester takes his expertise to building baits. • Round ABS lip • Wide wobbling action • Fixed weight to improve obstacle a...

In collaboration with the team at Addicted Fishing, we’re bringing our innovation in hook technology to the Pacific Northwest with the new Addicted...

Incorporating Berkley’s patent-pending HoneyComb technology, the Berkley Powerbait Paddlin' PowerStinger features a thick baitfish profile and show...

The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook sl...

If you think BOOYAH Counter Strike Spinnerbaits get bass and bass fisherman excited (which, of course, they do) wait till you see the buzz the new ...