Breaking the mold of traditional worms, the Googan Baits Slim Shake Worm gives bass a fresh new look that is sure to produce more bites. Molded wit...

The Lindy Wally Talker is walleye ice fishing lure made of beads and clacking brass discs. High-pitch sound sent out by clacking and spinning bras...

Composed using 55-strands of premium silicone, the Booyah Replacement Skirts are ideal for upgrading and repairing your favorite Booyah blades, buz...

A deadly meal to all game fish! With its frantic, darting movements, this squid bait has a vivacious tentacle tail and inviting hand painted eyes f...

The Halco Roosta is on the cutting edge of modern popper design, with significant new innovations that improve the action and stability of this spe...

The Lindy Glow Spoon lights up the underwater world, making it easy for predators to find and attack the bait. Revolutionary Glow Spoon gives angle...

A smaller and lighter version of the proven and effective Skinny G spoon. Erratic darting action that is irrestible to fish. Solid brass body with ...

Made from a proprietary vinyl material that is soft yet extremely strong.Designed for great balance and swimming action in the water.These skirts a...