Hardbaits

The Hardcore Flashi'N Vibe 65S is a 2 5/8 inch, 3/4 ounce sinking lipless crankbait. Gets deep fast thanks to its extra-wide and weighted head sec...

Offering a snack-sized expansion to their shad imitating lineup, the Duel Hardcore Shad SR 60 utilizes a finesse profile and incredible action to b...

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to creat...

The Bagley Honey B is reborn. Now featuring a loud internal rattle and durable ABS resin body, the tiny and tenacious Bagley Rattlin' Honey B is de...

When the offshore cranking bite heats up, it’s time to grab the Diving Balsa B. The Heat Compression Molding (HCM) process consistently produces th...

The original balsa square bill crankbait. The Balsa B series features a highly buoyant larger HCM formed body creating that classic wide-wobbling b...

Tantrum Popper Stoppers are the new generation of popper that stops fish in their tracks! The front of the bait is flat, instead of concave  this a...

This new wave of plug has an extra large bill, to really dig deep. Runs 2′ to 7′ +, depending on the line size. Due to its unique shape it creates ...

The Island X Hellfire 180 delivers a wide range of utility for both shore and boat anglers.  At 1.6 ounces this pencil can be thrown on almost any ...

The “ROOSTER RIPPER” is a submersible popper-type troll. We designed it for the days when regular and floating poppers don't cover the required dis...

The Yo-Zuri Rattl'N Vibe Mini Lipless Crankbait is an 3/16 ounce ultra light lipless crankbait designed primarily for ice fishing. Designed to tar...

The Bomber Fat Free Shad Jr. Deep Diving Crankbait is a 2 1/2 inch crankbait. Dives 8 to 14 feet. Specially designed lip, or paddle, that allows t...

Originally released in the 1960’s, the Rebel Humpback Crankbait is back due to popular demand from anglers across the Country. The legendary Humpba...

The Bomber Fat Free Shad Guppy Shallow Medium Diving Crankbait is a 2 3/8 inch crankbait. Made for shallow-water fishing, especially in cover with...

The Bandit B-Rotan might be the loudest jerkbait ever created. Dual rattle chambers hold four nickel steel balls which create an unmatched thumbing...

The Bomber Shallow A will run where other crankbaits can’t. All the Shallow A needs is a few inches of water to

Designed for attacking tight spots in shallow water where larger crankbaits wouldn’t fit, the Bomber Square A Square Lip Crankbaits 1/4 oz features...

The Bomber Fat Free Shad Fingerling is a 2 3/8 inch medium to deep-diving crankbait. Tournament winning bass crankbait. Proven toughness and dura...

Designed for attacking tight spots in shallow water where larger crankbaits wouldn’t fit, the Bomber Square A Square Lip Crankbaits 3/8oz features ...

Built to reach a little deeper in the water column than the original Flat A Crankbait, the Bomber Deep Flat A Crankbait 3/8oz offers a tight wiggli...

Part topwater, part crankbait? The Balsa Wake has a wide wobble, sub-surface action that will entice big fish to blow up! It features the Balsa B1 ...

This Bagley lure is manufactured using the exclusive Heat Compression Molding (HCM) process which is a technological advancement in making high qua...

Inspired by experienced Scandinavian trollers for fisherman who want to catch big fish. The unique swimming lip on this crankbait causes water to f...

This shallow-diving crankbait is available in three sizes with varying diving depths. The #10 dives 6’ to 10’. All are formed of balsa through the ...

This shallow-diving crankbait is available in three sizes with varying diving depths. the #8 dives 5’ to 8'. All are formed of balsa through the He...

This shallow-diving crankbait is available in three sizes with varying diving depths. The #7 dives 4’ to 6’. All are formed of balsa through the He...

The Rumble Bug utilizes an irresistible snack-sized profile and a tight wiggling action to draw big strikes. Predators wont be able to pass up the ...

The New Mangrove Mauler 3-3/4" Baits are taking the inshore fishery by storm. Theselures target a wide variety of species including: Largemouth Bas...

The New Mangrove Mauler 7" Baits are taking the inshore fishery by storm. Theselures target a wide variety of species including: Largemouth Bass, P...

The Bill Lewis Rat-L-Trap is the classic Rat-L-Trap lipless crankbait. Great for targeting larger species or fishing in bodies of water with large...

The Bandit Walleye Shallow dives to almost 12 feet on a long cast and trolls a little deeper than that, making it perfect for walleye, zander, and ...

If you were limited to just one crankbait, you would do well making it a Model A. This crankbait is a staple for avid fishermen, and its timeless d...

The Bomber Saltwater Grade Badonk-A-Donk LP is a rattling topwater walking lure. High-pitch rattles attract fish in murky, choppy waters. Saltwate...

If you were limited to just one crankbait, you would do well making it a Model A. This crankbait is a staple for avid fishermen, and its timeless d...

The Bomber Model 5A is the most unique design in the Model A-line due to its small stature and ability to catch big bass. The 5A dives 4-6 feet dee...

A crankbait staple with avid fishermen, the Bomber Model A has a timeless design, workhorse durability, and true-running dependability. If you were...

The Cotton Cordell Super Spot is a classic lipless crankbait. Vibrating swimming action and loud internal rattles. Cast and retrieve or vertically...

The undulating sides of the Cotton Cordell Ripplin' Red Fin give it the appearance of constant motion, even when it's sitting still. Its beefy prof...

For those times when fish want a tighter wiggle or more subtle presentation, the Bomber Flat A Crankbait is the tool for the job. Suspending fish c...

Grab the time-tested angler favorite for landing monster walleye, a Bandit Walleye Deep Diver! These Bandit lures are great for exploring deeper wa...

The Bandit Suspending Minnow is a walleye-tuned lure with a weighting system to let it suspend in the water column when not moving. When moving, i...

Lipless Twitch Baits are a proven style for the inshore saltwater market and now Yo-Zuri has introduced a version designed specifically for the Bas...

Give bass a whole new look and action with the Yo-Zuri 3DB Series 90mm Twitch bait. The 90mm Twitch bait dives into your favorite fishery with slow...

A long-held secret design of MLF pro angler Andy Morgan, the Strike King Chick Magnet Flat-Sided Crankbaits follow a perfected formula that will he...

From a passion for bait building as a childhood hobby to customizing lures as a professional angler, the OG Series is born of sawdust from Ott DeF...

Badly behaved and always looking for a fight, the BX® Mid Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolym...

The Storm Original Deep Wiggle Wart Crankbait takes the same proven bass-catching profile and famous hunting action of the standard Storm Wiggle Wa...

The P-Line Angry Eye Predator (AEP) is a versatile 6 1/2-inch jointed minnow jerk bait. AEP will run at a depth range of 2-7 feet and is best tro...