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Get great deals on discounted and closeout fishing lures, including crankbait and jerkbait. Imitate live bait and attract big bites with these versatile lures, perfect for freshwater and saltwater fishing. Stock is usually limited so grab them while you can!
The perfect combination of sight-and-sound, the Yo-Zuri Rattl’n Vibe Lipless Crankbait delivers a premium presentation that bass can’t resist. Incr...
View full detailsOffering a unique sound and action, the Bandit Rackit Squarebill Crankbaits are bringing back a highly sought-after material that bass anglers grew...
View full detailsAnother take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same...
View full detailsThe NEW Little John Micro DD 45 is here! Have you ever heard of a "Finesse style crankbait" Well here it is! All the quality features of the Little...
View full detailsThe Bay Rat Lures Long Extra Deep Diver is great for targeting all species of gamefish such as walleye, salmon, steelhead, trout, bass, and more. T...
View full detailsThe Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to game...
View full detailsProducing an enticing wide wobble and quick darting action, the Reef Runner® Deep Little Ripper® is a winner when big baits aren't the answer. This...
View full detailsEnticing action, unique design, more depth, and rock hard finishes, make this rattling shad bait heads and fins above the rest.
This topwater bait features an exclusive design that radically alters the action of the lure. V-Rap body design combined with tail-weighted balance...
View full detailsBerkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...
View full detailsUtilizes a proven shape for ultimate action and attraction of a variety of gamefish species. Each lure is equipped with two stainless round bend tr...
View full detailsThe Little John DD 60 was designed by B. A. S. S. professional fisherman John Crews. John Crews designed the Little John DD to be a smaller profile...
View full detailsThe Spro Little John DD "Deep Diving" Crankbaits take the winning Little John Crankbait formula into the dark depths. Spro and elite bass pro John ...
View full detailsThe undulating sides of the Cotton Cordell Suspending Ripplin™ Red Fin give it the appearance of constant motion, even when it's sitting still. Its...
View full detailsBerkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...
View full detailsThis new style Pencil has an action, unlike any other lure in its class! It sits flat on top of the water instead of the tail pointing down, which ...
View full detailsDelivering heart-stopping blow-ups that will put bigger bass in your live well, the Yo-Zuri 3DB Series Pencil Popper 135 generates incredible actio...
View full detailsBack by popular demand, the Cotton Cordell Tail-Weighted Boy Howdy brings lifelike action for more bites and more tall tales. This famous Cotton Co...
View full detailsA fast sinking, vibrating crankbait that can also be fished vertically. This feature-packed lure has an Advanced Weight Transfer System? with ten i...
View full detailsThe Lindy Glow Streak is a revolutionary rippin style lure which is equally effective through an ice hole or cast into open water. The Glow Streak ...
View full detailsIts powerful popping action, achieved through a deep cup design, can be heard from a great distance, making it an effective tool for drawing in fis...
View full detailsThe RkCrawler 50 crankbait was designed by MLF Angler Mike McClelland. The RkCrawler 50 is a smaller profile version of the popular RkCrawer 55. Th...
View full detailsIn a word, better. Our Cliff Banger floating crankbaits give you the ideal weights, sizes, and dive rates in a series designed with more durable, m...
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