Designed to have a metallic squealing sound along with a unique audible knock, the Prototype Lures Guerilla Buzz Buzzbait delivers rambunctious top...

The Halco Twisty Chrome Spoon is a legendary lure that has captivated anglers in Australia for years. Now, this Australian favorite is ready to mak...

The Lucky Craft Lightning Pointer 110 SP Jerkbait is a Suspending Jerkbait. The powerful jerkbait having an extremely fast beginning action and inc...

The Halco C-Gar is a weighted stick bait. It is designed for use on the surface for species such as Australian Salmon, Tailor and Queenfish or alte...

The Laser Pro 45 is a slow sinking hard body lure. The rear weighting counteracts the small size of the lure, making it ideal for gaining more cont...

The Roosta Popper 45 is designed to be used for straight retrieve popping and blooping. The low splash, high bubble retrieve is useful for fish tha...

The little Roosta Popper 60 is a delicious little member of this legendary popper range. For light tackle blooping and topwater carnage, this littl...

Constructed of high-quality ElazTech material that floats and is 10X's tougher, The Z-Man Pop ShadZ are the first of its kind soft plastic popper! ...

From end-to-end, the Z Man Project Z Chatterbait is loaded with premium components to give anglers a tournament-grade offering that’s ready for the...

Crafted with precision from the durable ElaZtech® superplastic material, this swimbait guarantees extreme durability and maximum buoyancy, enabling...

Z-Man Palmetto BugZ are a 4 inch soft plastic creature bait with a "beaver-style" ribbed body and flat twin tail appendage design like that first p...

A versatile crawfish profile with claws that flap wildly on the fall and retrieve, the Z-Man Hella Crawz are ideally suited for a wide variety of f...

The Z-Man SwimmerZ Paddle Tail Swimbait is a 6 inch paddle tail swimbait with molded eyes and scales. Featuring a split belly design and natural la...

The Z-Man FattyZ are 5 inch soft plastic worms thick, straight tail worm profile with a particularly bulbous tail. When FLW Tour pro, Luke Clausen,...

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into a...

Designed for situations when you need to downsize your profile, the Berkley Power Blade Finesse Colorado Willow Spinnerbait offers a scaled down pr...

Allowing anglers to extend the life of their Owner Flashy Swimmer, the Owner Flashy Swimmer Kit Gold Colorado provides everything you need to keep ...

The Rapala Skitter V SKV10 is a 4 inch, 1/2 ounce topwater walker. The Skitter V topwater bait features an exclusive design that radically alters t...

Like the highly popular Speed N, this slightly downsized version offers a tight pitch-and-roll action that makes it ideal for spring and fall bass ...

The Hybrid Hunter features a fat-bodied, flat-sided shape with a unique “L-Shaped” 90-degree bill. Combined, these features create a hard thumping,...

The Yo-Zuri Hydro Minnow LC lure is a realistically designed minnow style lure. It's made to imitate a wide array of baitfish. It has a weight tran...

The RkCrawler 55 crankbait was designed by MLF Angler Mike McClelland to have a wide wobbling hunting action. It's ability to bounce off cover like...

An elevated version of a time-tested classic, the Rapala Countdown Elite 75 combines upgraded components and unmatched craftsmanship with all the e...

Whether it’s offshore game fish like dolphin, tuna, cobia and bonito; or inshore favorites like speckled trout, spanish mackerel, bluefish and barr...

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothin...

Delivering advanced versatility and a wide-reaching attraction, the Strike King Rage Swimmer provides anglers with universal appeal that can be uti...

Designed with a ribbed body, tapered legs, and textured appendages, the Z Man Boar Hogz offer an extremely versatile creature bait profile and a wi...

The Berkley Choppo is a plopper-style topwater lure designed for bass and other surface feeding sportfish. Whether you are a weekend warrior or a s...

A hybrid baitfish-crayfish design ideal for crawling over rocks and bottom structure, the Berkley Money Badger 6.25 Crankbaits feature a slow rise ...

The product of collaboration between Strike King and tournament fishing legend, Kevin VanDam, the Strike King KVD Toad Buzz Buzzbait generates a pr...

The Strike King Pro Model Series 3 is a 2 inch, 1/4 ounce medium diving crankbait designed to target the 8 foot depth range. It has a relatively sm...

The Berkley Money Badger Crankbait doesn't care how you fish it. Whether casting for bass or trolling for walleye, the Berkley Money Badger lure at...

The Strike King Tour Grade Weedless Ned Jig Head is a flat-bottom Ned rig jighead with a wire weedguard. It features a unique head shape that makes...

Crafted with Forward Facing Sonar in mind, this innovative bait boasts a unique "weight forward" design that serves two critical purposes. First, i...

Introducing the Berkley Dime Size 4 Crankbait, a highly versatile fishing lure that masterfully combines the captivating balsa wood type action wit...

Allowing anglers to extend the life of their Owner Flashy Swimmer, the Owner Flashy Swimmer Kit Silver Willow provides everything you need to keep ...

Drop a SteelShad Mini Series Blade Bait made for fresh and saltwater fishing and a wide variety of gamefish, and you can soon learn how fun a jig l...

For the first time, apply the walk-the-dog style technique below the water surface. Cast it out, let it sink and get ready to see Rapala's X-Rap at...

A time-tested classic, the Rapala X-Rap 08 is an industry-leading jerkbait that allows anglers to define the cadence for maximum effectiveness. Whe...