The Gamakatsu Spring Lock Spinner Swimbait Hook makes your favorite swimbaits and other soft plastics even more effective by adding flash and vibra...

Whether you’re targeting suspended spotted bass, lethargic largemouth, or roaming smallmouth, the Berkley Fusion19 Snap Jig delivers a versatile ac...

The Acme® Kastmaster® Spoon works on a special balance ratio that produces wild action without line twist. Thanks to its aerodynamic design, a Kast...

The Strike King Squadron Weedless Swimbait Jighead is a Weedless Swimbait Jighead. Strike King Lure Company is pleased to announce the weedless ver...

Expanding the range of exceptionally popular Rage Tail Series plastics, the Strike King Midsize Rage Bug provides anglers with an intermediate prof...

The Jenko Crappie Crank is the most versatile crappie crank bait on the market. Its unique design allows you to pull this crank bait at depths from...

Introducing the all-new Zoom Brush Craw, a Soft Craw-Bait meticulously crafted to consistently lure in big bass with every cast!Drawing inspiration...

The Iconic stick bait, the Freestyler is back! Twitch it, tap it, jerk it – straight wind it – simply Freestyle! The freestyler is a super effectiv...

The Yo-Zuri Mag Speed Sinking Crankbait is a top-notch lure designed to excel in the water, maintaining the desired depth throughout the entire ret...

On new water a good search lure can be a lifesaver. Enter the Deviator Swim and Jerk – a lure that can be cast long distances with either spinning ...

A game-changer in the world of smallmouth fishing or targeting any bass that eats a finesse jig, the Rabid Baits Hair Jig exceeds industry benchmar...

Introducing the all-new Zoom Brush Craw, a Soft Craw-Bait meticulously crafted to consistently lure in big bass with every cast!Drawing inspiration...

Tightlines UV Brush Pile Chub 2" Qty 15 Blue Moon

Tightlines UV Brush Pile Dancer 2.5" Qty 15 Blue Moon

The Daiwa V.I.P. A Saltwater Rods feature shock absorbing E-Glass blanks that keep the pressure constantly to wear down strong fish. Daiwa V.I.P. A...

Designed to appeal to even the most particular tube-flipping anglers, the Chompers Ultra Pro Tube provides a fat and sassy up-sized profile that de...

A minnow profile swimbait designed for high action at the slowest of retrieve speeds, the Berkley PowerBait Bonefish Swimbait features a heavily ri...

The Yo-Zuri Mag Speed Sinking Crankbait is a top-notch lure designed to excel in the water, maintaining the desired depth throughout the entire ret...

The Smile Blade provides lifelike action at speeds as slow as 1/4 mph and they're easily tuned. Adjust to a wide-angle blade for a slow, rolling wo...

BnR Tackle 8mm Soft Beads are incredibly effective steelhead soft baits that imitate fish eggs drifting down a stream. The soft consistency and neu...

DualFlash™ Lures Are Available Using Our Unique Convex/Concave Willow Style Blades. Twice the flash, twice the vibration... all in proven and drama...

Panther Martin® HybridHolographic™ series combines the flash of our genuine gold- & silver-plated blades with proven holographic bodies & s...

Panther Martin® FishSeeUV™ SpikeADelic™ has created some of the most outstanding NEW lure combinations possible. There is a strong scientific reaso...