Finely tuned from end to end, each element of the Booyah Covert Colorado Willow Spinnerbaits have been thoroughly tested, analyzed, and tweaked by ...

The Yo-Zuri Crystal Minnow Floating Deep Diver Walleye is a deep-diving trolling minnow hard bait optimized for walleye fishing. This bait combine...

The Little John DD 60 was designed by B. A. S. S. professional fisherman John Crews. John Crews designed the Little John DD to be a smaller profile...

Featuring a bold design and unique profile, the Chasebaits Flip Flop is built passionately different to help sway the odds in your favor on the wat...

The Spro Little John DD "Deep Diving" Crankbaits take the winning Little John Crankbait formula into the dark depths. Spro and elite bass pro John ...

The Bandit B-Rotan is a 4 5/8 inch, 5/8 ounce jerkbait/trolling plug. The B-Rotan has a body shape and profile identical to the Bandit Walleye Shal...

The undulating sides of the Cotton Cordell Suspending Ripplin™ Red Fin give it the appearance of constant motion, even when it's sitting still. Its...

The Pucci Mickey Jig Has Withstood the Test of Time, and Remained the Favorite Lure of Many Surf Fisherman. With a Chrome-Plated Lead Body, and an ...

Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply...